Ten Key Guidelines For Success In Investing

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Investors and their Decisions 7 of 7 – by Frank R. van Lerven CFP® Professional

A series of articles, this one being the 7th and last one, addressing investors and their decisions. In particular, whether factors other than rational considerations play a role in the investment decision process and if so, what the practical consequences and applications are. This is the third article addressing managing these other factors (biases). This is the last article the author writes for OB Golf & Leisure Magazine. He thanks the editors for enabling him to share perspectives and ideas about personal finance with their readership and wishes the readers success on their paths of investing.

Ten Key Guidelines For Success In Investing



In my previous 6 articles, I have tried to give answers to the startling fact that investors underperform the markets with several percentage points p.a. Aiming to explain this worrying fact, I introduced readers to the perspectives of Behavioural Finance, which suggests that people (investors) are prone to biases in their decision making progress- both cognitive and emotional biases.

For perspectives about possible remedies, I introduced readers to the workings of our brains, as put forward by Daniel Kahneman (1). I applied Kahneman’s concept of the fast and slow part of our brains to the investor making process and suggested investors use the slow part of their brain as a remedy against bias-prone investment decision making. I then discussed how a theory, successfully used in elite sport, also can be applied to investors in their decision making process: the theory of Dr Steve Peters (2).

I specifically addressed how investors can manage their “Inner Chimp”. In this concluding article to the series, I will discuss one more action investors could take to promote the making of sound investment decisions. This argument still follows the ideas of Dr. Steve Peters: to put “sound data” in the Computer part of our brain.

Summarizing Dr. Peter’s perspective about the functioning of our brain, simply put (3), there are three mechanisms with different characteristics working in our brain:

  • The Chimp which is emotive and irrational;
  • The Human which has self-control;
  • The Computer which thinks and acts automatically, using programmed thoughts.

Key is the interphase between these 3 parts. Particularly challenging is that these three parts react to what comes to us with different speeds. As I mentioned, in a previous article (again, according to Dr.Peters’ theory), the Chimp in our brain reacts 5 times faster than the Human (4).

According to Dr. Peters’ theory, the Computer has, in fact, the fastest speed of all three: 20 times faster than the Human and 4 times faster than the Chimp. So, it is essential that this Computer contains “sound data”. Naturally, this raises the question- what qualifies as “sound data”?

Readers when googling “investment wisdoms” will find several interesting notions about investing. These are often contradictory and more worryingly, either directly or indirectly promote the idea that amateur investors can outperform the market. So, they do not qualify for the “sound data” I am recommending. This author’s 10 suggestions about “sound data” takes to some extent a leaf of John Bogle’s 10 lessons (5), but takes a very different perspective on the role of advisers. Note: John Bogle is the founder of the Vanguard Group.

The critical 10 Key Data investors need to store in their Computer are:

When investing you aim for returns over the long term (minimal 5 yrs plus), by participating in the long term returns capital markets offer. When speculating you aim for returns in a day, week or month, aiming to profit from specific opportunities. These are both legitimate activities, but different, and need to be distinguished from each other.

Trying to beat the market, or trying to find managers who do, is not the purpose of investing. This is a “losing game” anyway (6). Investors invest to meet personal goals and when materializing returns (net of costs) close to market returns they do great.

Asset allocation (between asset classes such as stocks, bonds and alternative investments) is key and the driver of performance. Decide on major adjustments, not because of market conditions, but because of changes in your investment goals.

This is stating the obvious…or is it? Are you familiar with: “getting maximum returns with minimal risk”? This is a mythical notion that does not equate to “sound data”. There is no escaping this fact: risk and return go hand-in-hand.

In a diversified portfolio, it is inevitable that some parts will do well and others not. Anticipating trends consistently is impossible. Following trends incurs costs and most times you will be too late.

What’s hot today isn’t likely to be hot tomorrow. Investments invariably tend to reverse to the mean (7).

Take advantage of compound interest (8). Take both the large upswings as well as downswings with a healthy measure of salt.

The goal of investing is not to get rich quickly. For USD investors, numbers mentioned by John Bogle, can be a guideline: 7.5 per cent annual return for stocks and a 3.5 per cent annual return for bonds (9). Remember: it is only a guideline.

Costs matter. However, good advice or investment management will help you get the satisfactory returns you are looking for and is worth the price. Our bias prone decision making process is as much an enemy as costs are.

The secret to investing is there is no secret (10). This is the “Zen” of investing. When you own a well diversified portfolio, investing in the various asset classes, well selected with an eye on costs, you have the optimal investment strategy. Discipline is best summed up by staying the course (11).

Putting “sound data” in the Computer part of our brains, is not a one time action for investors but a continuous process. Keep reverting to the 10 listed in this article; it may help keep the Chimp at bay, with that the biases and so enable investors to get the performance of their investments they are looking for.

Written by Frank R. van Lerven.
CFP® Professional



(1) “Thinking Fast and Slow” by Daniel Kahneman, Penguin Books, 2012
(2), (3), and (4) “The Chimp Paradox, The Mind Management Programme for Confidence, Success and Happiness” by Dr. Steve Peters, Vermillion, an imprint of Ebury Publishing, a Random House Group company, 2011
(5) Allen Roth, discussing “The Clash of the Cultures: Investment vs. Speculation” by John Bogle and quoting Bogle’s 10 rules for Investing, in Money Watch 22 August 22
(6) From: “Winning The Loser’s Game” by Charles Ellis, The McGrawhill Companies, 5th edition 2010
(7), (8),(9),(10,(11) All part of John Bogle’s 10 lessons, as discussed by Allen Roth, see (5)

Investors And Managing The Chimp Within Us

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Investors and their Decisions 6 of 7 – by Frank R. van Lerven CFP® Professional

A series of articles, this one being the 6th, addressing investors and their decisions. In particular, whether factors other than rational considerations play a role in the investment decision process and if so, what the practical consequences and applications are for investors. This is the second article addresses managing these other factors (biases).

Investors And Managing The Chimp Within Us



In my last article, Investors and Their Decisions – 5, I suggested a practical remedy for investors to protect themselves from allowing biases to hinder investment results: work with a portfolio manager and/or a well-formulated investment policy. In this article I want to delve a bit deeper into ‘the workings of our mind’ and introduce readers to a theory that is currently being successfully used in top sports but lends itself well to fruitful investing too.

It is a theory, credited by – amongst others – Sir Chris Hoy, Bradley Wiggins and Victoria Pendleton (all Olympic gold medal winners in cycling) to have contributed to their successes (1). This theory was developed by Dr Steve Peters and published in his highly readable book “The Chimp Paradox “ (2). Let’s see if investors can benefit from the application of this theory!

Note: I do not claim in any way to represent Dr Steve Peter’s views, nor to have his consent to my interpretations. For a full understanding, readers need to read “The Chimp Paradox” themselves.

In my previous articles addressing biases and the notion that investors often make decisions that were not necessarily based on rational considerations, I often refer to ‘behavioural finance’. Dr Steve Peters is a psychiatrist and certainly not known for contributions to the realm of behavioural finance. However, Dr Peters begins with an explanation of how our brains work, and offers a working model that is not only easy to understand (3) but that can also be considered in the context of behavioural finance- particularly the area of behavioural finance my articles have focussed on.

Peters introduces us to the part of the brain he terms the “Chimp”. The “Chimp” refers to one part of our brain (the limbic brain) that works like an “emotional machine” (4). More interestingly, this emotional part of our brain, once activated and in motion, is ever so strong and works 5 times faster than the more ‘human’ parts of our brain (5). The “Chimp” is so called because its workings show many similarities to the behaviours of chimpanzees.

The basis for the “ Chimp’s” thinking are impressions and feelings. Here are some elements that make up the “ Chimp” “identity” (6):

  • Jumps to an opinion
  • Thinks in black and white
  • Prone to paranoia
  • Prone to catastrophic thinking
  • Irrational
  • Emotive judgement
  • Responds to danger by attacking or fleeing (7).

The good news is (still staying with Peters’ theory) that there are two further brain parts relevant to decision making processes: the “human” part and the “computer” part (8):

  1. The human part represents self-control, honesty, compassion, conscience, law-abiding, sense of purpose and achievement & satisfaction.
  2. The computer part thinks and acts automatically, using programmed thoughts and behaviours. It is a reference source for information, beliefs and values.

It is the interplay between “the chimp”, “the human” and “the computer” which is responsible for the decisions we make. Essential for a “high quality interplay” is to familiarize ourselves with the “chimp” within us. Once familiar, we stand a chance to manage the “Chimp”.

In the words of Dr. Steve Peters: “the chimp is an emotional machine that thinks independently from us. It is not good or bad, it is just a Chimp” (9).

There are many characteristics to the “Chimp” within us; as I mentioned, Peters’ book makes for a very fine read. One of them is that the “Chimp” has a strong need to be part of a “troop” (11). Herd instinct, following the crowd etc…sound familiar? Investors often making investment choices (buying, selling or holding) because friends/colleagues do…

So, what are some practical suggestions to help Investors keep their “Chimp” in check?


Dr. Peters identifies three ways to manage our chimp: exercising it, boxing it and feeding it (12). For investors this can mean the following:

With small amounts, from time-to-time make a clearly speculative investment. For the “ Chimp” it will function like a “banana” (13). And/or, again with a small amount, follow a friend, colleague in a ‘hot tip’ investment.

Recognize the “Chimp’s” existence. Do not fight the biases, the irrational responses when they come up. Instead, recognize them. This will “re-assure” the “Chimp” of its existence, that it has a place (remember, chimpanzees are territorial). The Chimp can then be “boxed” (14), or set aside to allow investors to make considered decisions, which in many cases requires time.

Have a gambling account or a frequent trading account, with a small part of your investable assets. An account where you allow yourself to act impulsively and quickly, following emotions and snap judgements. This kind of account will satisfy the “Chimp’s” need to be active.

There is an important role for the computer part of our brain. I will tackle this in my next article.

Written by Frank R. van Lerven.
CFP® Professional


1) till 14) “The Chimp Paradox, The Mind Management Programme for Confidence, Success and Happiness” by Dr Steve Peters,
published 2011 by Vermillion, an imprint of Ebury Publishing, a Random House Group company

How Investors Can Manage Biases

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Investors and their Decisions 5 of 7 – by Frank R. van Lerven CFP® Professional

A series of articles, this one being the 5th, addressing investors and their decisions. In particular, whether factors other than rational considerations play a role in the investment decision process, and if so, what the practical consequences and applications are for investors. This article addresses Managing these other factors (biases).

How Investors Can Manage Biases



In previous articles, I have aimed to familiarize the reader with a range of biases, cognitive as well as emotional ones, which can stand in the way of making sound investment decisions. The concept of ‘biases’ and their potentially damaging effect on decisions made by investors, belongs to the realm of Behavioural Finance, a theory developed by, among others, Daniel Kahneman.

In his bestseller “Thinking Fast and Slow”, Kahneman covers 40 decades of research on matters to do with the human mind and how it works. His book is not an easy read and is impossible to summarize. Simply said though, Kahneman attributes the influence of biases in our decision making process to the fact that we are prone to use the Fast Part of our brain (“System 1”) rather than the Slow Part of our brain (“System 2”) (2).

The list of biases is long, ranging from “over confidence” to “risk aversion”, all discussed in my previous articles. Is there anything investors can do to avoid these biases, stay clear of them or at least manage them? Is there anything investors can do to tap into the Slow Part of their brain rather than the Fast Part? Daniel Kahnman’s view is quite clear: “little can be achieved without a considerable investment of effort”.

Knowing about these biases by itself is certainly no guarantee at all that one is less prone to be subject to them. Kahneman says: “except for some effects that I attribute mostly to my age, my thinking is just as prone to overconfidence, extreme predictions, planning fallacy as it was  before I made these studies.” (3). There is hope though; for while in Kahneman’s words, “our thinking is prone to biases”, whether we act on bias-prone thinking is quite a different matter.

Biases play a role in every aspect of life and the journey to discovering our biases and then managing them can be viewed as part of a process of self-awareness. In the following articles, I will cover one or two perspectives which may be applicable to investors and their decision making. For now, though, there are for investors two practical ways to manage biases when it comes to investment decisions:

  1. Working with an investment adviser/manager;
  2. Working with an investment strategy & risk policy.


Most investors will not be prepared to put in the “considerable effort” Kahneman is speaking about (4). I advise them to work with an investment adviser/manager who has made it his/her business to do so. The best guarantee to find this kind of quality adviser/ manager is to look for someone with a CFA designation.

Note 1: As I myself am part of a portfolio management firm with a manager at the helm who does have a CFA, I must immediately acknowledge my own bias on the matter;
Note 2: Sourcing Kahneman’s ideas, does not mean that I fully subscribe to his theory or that Kahneman support’s my advice.

My view is that there is a significant benefit in working with a portfolio manager who has discretionary authority, for many reasons. One is that it puts distance between the investor and his investments. So, while the biases may come up in the investor’s mind, they are not actionable. If Kahneman is right, it is the impulsive actions in response to bias which does the damage. Working with an adviser can eliminate such impulsive actions, and thus their potentially damaging impact.

The CFA designation (granted by the CFA Institute) earns its reputation mainly due to the gruelling process candidates must endure to earn the CFA charter. While the exam is very democratic and open to anyone with a bachelor’s degree, the only people with a realistic chance of passing are those who are serious about the field. The three general requirements to earn a CFA charter are to pass three exams, have an undergraduate degree (in any subject) and have three years related work experience in the financial area. (5)

Note: Investors who are not prepared or able to work with an adviser in a cooperative model or one where authority is delegated, are well advised to:

  • Put the same effort & work in that those do who complete their CFA accreditation;
  • Guard themselves against any notion that it takes little time to get educated.


Central in all efforts, whether working with a portfolio manager, an adviser or making all investment decisions oneself, needs to be a well formulated investment strategy & risk policy. While this kind of policy may not be able to have answers for some of the curveballs financial markets throw from time to time, it will definitely guide investors (and their advisers) with their decisions through most market conditions. And again, perhaps most importantly, such a policy will stimulate the Slow Thinking of our minds, rather than the Fast (impulsive and often bias prone) part of our minds.

Written by Frank R. van Lerven.
® Professional


1) “Managing your Mind, the key to everything else” by Jack Speer, 13 Oct 2013,
2), 3) and 4) “Thinking Fast and Slow” by Daniel Kahneman, Penguin Books, 2012

Investors And Emotional Biases

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Investors and their Decisions 4 of 7 – by Frank R. van Lerven CFP® Professional

A series of articles, this one being the 4th, addressing investors and their decisions. In particular, whether other factors than rational considerations play a role in the investment decision process, and if so, what the practical consequences and applications are for investors. This article addresses Emotional Biases. An emotional bias is a distortion in cognition and decision making due to emotional factors (1).

Investors And Emotional Biases



Consider these two problems (3); Which do you choose?

Problem 1: Get $900 for sure OR 90% chance to get $1000

Problem 2: Lose $900 for sure OR 90% chance to lose $1000

Most likely, if you are like the thousands of respondents before you, you will have selected the “$900” risk-averse option in problem 1. Most likely though as well, you will have selected the “90% chance to lose $1000” gamble option in problem 2. How come?

This is the explanation of Nobel prize winner Daniel Kahneman, in his widely acclaimed book “Thinking Fast and Slow” (4). It is the central theme in what is known as “prospect theory” and it has considerable implications for investors. In Kahneman’s words:

“The explanation for the risk seeking choice in Problem 2 is the mirror image of the explanation of risk aversion in Problem 1: the (negative) value of losing $900 is much more than 90% of the (negative) value of losing $1000. The sure loss is very aversive, and this drives you to take the risk.”

Hundreds of experiments have been done, on these lines, all leading to similar conclusions. This has led Kahneman to say that “Losses are weighed about twice as much as gains in several contexts”. That we humans are highly motivated to avoid loss (read: pain) is not new.

Skinner’s traditional psychology (behaviourism) also noted that humans (like animals) will move away from any stimulus causing pain and will move toward any stimulus offering rewards. Where behavioural finance brings in a new element is that avoiding losses outweighs seeking gains significantly.


Here are some examples of how the bias of loss aversion can have a negative impact on investors and their decisions:

  • Hanging on to losing investments, when better, alternative options are available; Taking profit on profit making investments rather than realizing losses on loss making investments, even when the profit making investments have better prospects than the loss making investments (disposition effect);
  • Investing additional resources in a losing account when better investments are available (sunk-cost fallacy);
  • Selecting funds which have not shown any downside (only to experience the downside once participating).



It is a fact of life that financial investments go up and down (stocks more than bonds, individual securities more than indices and so forth). Investments fluctuate. The level of fluctuation is often taken as the measure of risk. So, investors who follow their investments daily are going to experience both gains and losses on an almost daily basis.

If they take a broad “frame”, like the professional trader, there is no problem. The professional trader expects (or so he should) the daily ups and downs and is not emotionally affected. However, the amateur, the private retail investor, may use a “narrow” frame, focussing on the now. In that case (according to prospect theory) he will be far more affected by the daily losses than the daily gains and will be prone to taking counter productive actions such as churning one’s portfolio.

This is what Kahneman says on the matter (5):

Closely following daily fluctuations is a losing proposition because the pain of the frequent small losses exceeds the pleasure of the equally frequent small gains. Once a quarter is enough, and maybe more than enough for individual investors”.

In short, this is the message of behavioural finance: loss aversion is not helpful to participate in the superiors gains financial markets over time offer to private investors. For this reason: investors beware of inversion to loss!


Prospect theory predicts that our stronger motivation to avoid losses than to achieve gains would show up in golf as well (6). Golfers near the hole are confronted with a choice: to putt to avoid a bogey (loss) or to putt to achieve a birdie (gain). This was tested by two economists (Pope and Schweitzer) (7). More than 2.5 million putts were tested (including those of Tiger Woods). The result: whether the putt was easy or hard and at various distances from the hole, players were more successful when putting for par than for birdie. The conclusion (8) being that sub-consciously golfers  put in just that bit more extra-concentration to avert loss (bogey)

Written by Frank R. van Lerven.
CFP® Professional


(1) Wikipedia
(2) “When averting loss can lead to averting gains”, 11 October 2012, Beyond Bulls&Bears, Franklin Templeton
(3), (4), (5), (6), (7), (8) “Thinking Fast and Slow” by Daniel Kahneman, Penguin Books, 2012

Investors And Cognitive Biases (Continued)

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Investors and their Decisions 3 of 7 – by Frank R. van Lerven CFP® Professional

A series of articles, this one being the 3rd, addressing investors and their decisions. In particular, whether other factors than rational considerations play a role in the investment decision process, and if so, what the practical consequences and applications are for investors. The previous article and this one address “Cognitive biases” which may affect investors to make decisions on a non-rational basis.

Investors And Cognitive Biases (cont.)



In my first article in the series (“Homo Economicus?”), I signalled that the concept of people (read: investors) making decisions rationally has become under fire by a relatively new approach to economic theory: behavioural finance, also referred to as behavioural economics. Behavioural finance identifies many biases. Two types can be recognized: cognitive and emotional biases. This article and the previous one discuss cognitive biases. Cognitive biases affect the way we think and can cloud our judgments.

The three cognitive biases discussed in the last article were:

  • Anchoring (fixing your mind on a specific number)
  • Bandwagon (joining the crowd)
  • Gamblers Fallacy (setting expectations to what is random).

I will now discuss three more:

  • Over-confidence (excessive confidence in ones own abilities)
  • Representativeness (making decisions based on stereotypes)
  • Myopia (short term-ism)


Refers to our boundless ability as human beings to think that we are smarter or more capable than we really are (1) We have too much faith in the precision of our estimates(2).

CLASSICAL EXAMPLE: 82% of people asked (in an experiment) say they are in the top 30% of safe drivers. When people say (again in an experiment) that they are 90% sure they are right about something, they are actually right 70% of the time. (3)

INVESTOR EXAMPLE I: “I can read markets, trends.., figure out when markets will crash and when they will take off.”
INVESTOR EXAMPLE II: “My skills as an investor are better than others”. (4)
INVESTOR EXAMPLE III: Tendency to attribute good investment results to one’s ability to make the right decisions, and bad results to “the markets”. (5)


When we make decisions based on stereotypes, characterizations that are treated as “representative” of all members of a group. Recognizing an event that is similar to something we have seen elsewhere, and often incorrectly conclude that this event will be the same (6).

CLASSICAL EXAMPLE: When we see a man running out of a bank wearing a ski mask, assuming that he is a bank robber. (7) Note: what we are doing is using the ski mask and the running to represent the activity of robbing.
INVESTOR EXAMPLE I: Treating past performance of e.g. an investment fund as indicative of future results (without looking at any other data).
INVESTOR EXAMPLE II: Identifying a significant even such as stock market crash (e.g. Oct 1987, Autumn 2008) as a similar event as the 1929 depression. (8)


A tendency in decision makers to focus on information immediately related to their judgment and to ignore other (less prominent) pieces of information (9). The tendency to being overly pre occupied by short term events.

CLASSICAL EXAMPLE: “Tip of the iceberg”: when we focus on only the part of something that can be easily observed, but not the rest of it, which is hidden. (10) (Referring to the fact that the majority of an iceberg is below the surface of the water.) Note: often (mis)used in an alarmist way to strengthen an argument.
INVESTOR EXAMPLE I: Short-termism: buying or selling based on an immediate (economic, political) event.
INVESTOR EXAMPLE 2: “Buying what is hot”. Making an investment decision based on the recent (strong performance). Today it would be US Large Cap, a few years ago it was Emerging Markets.

Benjamin Graham, the original value investor, warned against myopia when he famously remarked: “In the short run the market is a voting machine but in the long run it is a weighing machine !” (11)

Our inclination to cognitive biases is also used in marketing, advertising and promotional material to entice us to buy and by the media and news channels to get our attention. So private investors need to be aware of what is coming at them!! This is also where educated financial planners can play a crucial role.

Written by Frank R. van Lerven.
® Professional



(1), (3) and (4) “Psychology and Investing”, 25 February 2013,
(2) and (5) Investor Behaviour 13.1‎
(6) and (7) “Rational Investment”
(8) “Heuristics in Investor Decision making”, The Journal of Behavioral Finance
(9) and (10) “Psychological myopia: a tendency to think shortsightedly”
(11) “A long history of myopoc investing” by John Plender, 15 May 2011

Investors And Cognitive Biases

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Investors and their Decisions 2 of 7 – by Frank R. van Lerven CFP® Professional

A series of articles, this one being the 2nd, addressing investors and their decisions. In particular, whether other factors than rational considerations play a role in the investment decision process, and if so, what the practical consequences and applications are for investors. This article and the next one address “Cognitive biases” which may affect investors to make decisions on a non-rational basis.

Investors And Cognitive Biases



In my first article in the series (“Homo Economicus?”) I already signalled that the concept of people (read: investors) making decisions rationally has become under fire by a relatively new approach to economic theory: behavioural finance, also referred to as behavioural economics. Generally, three scientists have become associated with its foundation: Daniel Kahneman, Amos Tversky and Richard Thaler (2). In 2002 Kahneman received a Nobel Prize (3) for his work in Prospect Theory, which provides a theoretical frame work for behavioural finance.

Behavioural Finance (4): A field of finance that proposes psychology-based theories to explain stock market anomalies. Within behavioural finance, it is assumed that the information structure and the characteristics of market participants systematically influence individuals’ investment decisions as well as market outcomes.

Before delving into biases, here is one notion worthwhile considering. This is that biases provide one possible explanation for the astounding fact, recorded time and again, that private investors underperform the mutual funds they invest in as well as the indices. A recent study shows that private investors underperformed the S&P500 by 5.92% p.a. covering a 20 year period (5).
Behavioural finance identifies many biases, the list is long (6)! Two types can be recognized: cognitive and emotional biases. This and the next article address cognitive biases.

Cognitive biases influence the way we think. At the bottom of this page, readers will find a couple of test questions, which will give a direct experience about what these biases are about. The good news, according to adherents to the behavioural finance theory, is that cognitive biases, once recognized, can be corrected and there is also a suggestion that financial advisers can play an important role here (7). I will discuss 6 cognitive biases (of which 3 in this article):


A town has two hospitals: one large and one small. Assuming there is an equal number of boys and girls born every year in the United States, which hospital is more likely to have close to 50 percent girls and 50 percent boys born on any given day?

A. The larger
B. The smaller
C. About the same (say, within 5 percent of each other)


A team of psychologists performed personality tests on 100 professionals, of which 30 were engineers and 70 were lawyers. Brief descriptions were written for each subject. The following is a sample of one of the resulting descriptions:
Jack is a 45-year old man. He is married and has four children. He is generally conservative, careful and ambitious. He shows no interest in political and social issues and spends most of his free time on his many hobbies, which include home carpentry, sailing and mathematics.

What is the probability that Jack is one of the 30 engineers?

A. 10-40 percent
B. 40-60 percent
C. 60-80 percent
D. 80-100 percent


The tendency to focus too much on something first presented to you, leading you to falsely perceive the value or significance of all things around it (8). Classic example (9): An audience in the US was divided in two groups, A and B. Both groups were asked what the number of countries is in Africa.

However, before answering this question, both groups were asked to answer another question first, different for the A and B group. The A group was asked whether there are more than 5 countries in Africa and the B group whether there are more than 180. Interestingly enough the A group answered the second question with a much lower number than the B group.

Both groups had “anchored” on either 5 or 180 and it had affected their answer; Investing example 1 (10): When investors “anchor” to the long term return of securities, e.g. 8%, without considering market conditions, volatility, inflation and so forth; Investing example 2 (11): When investors believe that the nominal price of a stock matters when compared to another stock.


The “herding effect”, where you feel comfortable doing what many other people are doing. There is supposedly less risk in doing what many other people are doing, even if they are all engaging in the same irrational behaviour (13).

Classical example (14):

Voters tend to go, in the latter part of election campaigns, with the winning party; Investor example 1 : Investing in a share because your friends/colleagues do; Investor example 2 : Investing or liquidating when most other people do; Classical antidote (15): “Be fearful when others are greedy and greedy when others are fearful”, Warren Buffet.


When you erroneously believe that the onset of a certain random event is less likely to happen following an event or a series of events (16).

Classical example (17): When shown a sequence of coins flipped, where the 6 has come up each time, betting on any other number than the 6 as the next one coming up; Investor example 1 (18): Investors betting a stock will go down after a period of e.g. five upside trading sessions. The opposite: investors
betting a stock will go down after a period of e.g. five upside trading sessions is referred to as “the hot hand bias” (19); Investor example 2 : Investors betting a stock fund will do poorly in the coming year because it has done well in the past years.

In my next article I will discuss 3 more cognitive biases.



Most people select answer C; we expect things to follow a proven pattern regardless of size. But size matters. A small sample size (i.e., the small hospital) will often contain extreme proportions, while a large sample size (i.e., the large hospital) will more likely reflect real-world distributions.


If you answered anything but A (the correct response being precisely 30 percent), you have fallen victim to bias.. When Kahneman and Tversky performed this experiment, they found that a large percentage of participants overestimated the likelihood that Jack was an engineer, even though mathematically there was only a 30-in-100 chance of that being true. This proclivity for attaching ourselves to rich details, especially ones that we believe are typical of a certain kind of person (i.e., all engineers must spend every weekend doing math puzzles) behavioural finance explains by the workings of our brains.

Written by Frank R. van Lerven.
® Professional



(1): “A Visual StudyGuide to Cognitive Bi.ases” by EricFernandez,;
(2),(3),(4),(6),(14),(17), (19) : Wikipedia and Investopedia
(5),(9): “Cognitive Biases and Their Impact on Investment Decision-Making” by Jay D. Franklin, 27 June 2011
(7),(10): “Controlling the Urges: How biases influence our investment decisions” by Jay Mooreland, Jrnl of Fi Pl May 13
(8),(11),(13),(16): “12 Cognitive Biases that prevent you from being rational” by Cullen Roche, 15 January 2013
(12),(20): “The quiz Daniel Kahnemann wants you to fail”by Jaime Lalinde,
(15), (17), (18): “Behavorial bias-Cognitive vs. Emotional Bias in Investing” by Tim Parker, Investopedia

Investing Is Not A Rational Process

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Investors and Their Decisions 1 of 7 – by Frank R. van Lerven CFP® Professional

A series of articles, this one being the 1st, addressing investors and their decisions. In particular, whether other factors than rational considerations play a role in the investment decision process, and if so, what the practical consequences and applications are for investors. We will start with the concept of the “Homo Economicus”, the backbone for the notion that investors make decisions rationally, and its challenges.

Investing Is Not A Rational Process



The notion that investors make decisions not just rationally but for many other reasons may come across as “stating the obvious”. Is not that just what we humans are about: subjective, flawed by biases, capable of extraordinary intelligence as well as astounding stupidity, gifted as well as restricted? Do not we see in the smaller as well as the bigger decisions made day-to-day by ourselves as well as by people in the limelight (be it politicians or celebrities) that decisions are not just made rationally? In fact, whether we humans are rational beings, yes or no and to what extent, has been a central topic in philosophy for as long as the records go back. And it seems that what view prevails is like a tipping scale, whose balance varies.

On the one end of the scale the view that we humans are largely driven by animal instincts (central in Sigmund Freud’s theory) and on the other end the view that we are rational beings (put forward by Descartes, Adam Smith and others). The idea that we are rational beings is central in many economic theories, captured in the term “HOMO ECONOMICUS” (2): humans are rational and self-interested actors who have the ability to make judgments toward their subjectively defined ends. People seek to attain very specific and pre-determined goals to the greatest extent with the least possible cost.

The “self-interest part” is well put forward in the following simple example given by Adam Smith (3):

“It is not from the benevolence of the butcher, the brewer or the baker that we expect our dinner but from the regard to their own interest”.

In these articles I will focus more on the “rational decision making” characteristics of the homo economicus.

So, in a way, it is understandable when viewing investing as an “economic activity” that it was the science of economy that started to make assumptions about investor behaviour rather than the science of psychology; and that this assumption became “the homo economicus”. So, the assumption was made that investors make their decisions rationally. And this notion nicely ties in with the idea that financial markets are rational and efficient, as put forward by the efficient market hypothesis (4).

In finance, the efficient-market hypothesis (EMH) asserts that financial markets are “informationally efficient”. According to the EMH, stocks always trade at their fair value on stock exchanges, making it impossible for investors to either purchase undervalued stocks or sell stocks for inflated prices (5).
Note: In consequence of this, one cannot consistently achieve returns in excess of average market returns on a risk-adjusted basis, given the information available at the time the investment is made (6).

There was only one problem: markets do not always behave rationally and neither are they always efficient…There are several examples of this; for now let’s just recognize the phenomenon of stock market bubbles and crashes.

So, for this reason, we may understand why the following, key question has come up when it comes to investors and the decisions they make (7):

“Why do market participants make systematic errors (when they are not supposed to)? Such errors affect prices and returns and create market inefficiencies?”

Aiming to answering this question has become the domain of behavioural finance, which combines the sciences of economics and psychology (8). Behavioural finance challenges the assumption of the Homo economicus and states that investors in their decision making processes are prone to biases. Biases which cloud the rational process.

Two types of biases are generally recognized (9):

  1. Cognitive Biases. An example being the “overconfidence factor”. A range of experiments show that we tend to attribute too much weight to our investment skills when we made a good investment decision, leading to errors in subsequent investment decisions;
  2. Emotional Biases. An example being Regret Aversion: investors may hold on to a losing stock (when better choices are available) to avoid regret.

Note: I will review these biases more in detail in the following articles.

We can apply perspectives outside behavioural finance, challenging the “homo economicus” notion, and providing explanations (and solutions!) for irrational decision making as well. In fact, there are many. One is currently very much in the limelight, as it is used (with success) in top sports in the UK. This is the “Inner Chimp Paradox Theory”, put forward by Dr. Peters (10). The practical application of this theory (and with Peters active assistance) has helped among others Chris Hoy, Victoria Pendleton and Bradley Wiggins gaining  heir gold medals.

Peters is firmly in the “Freud tradition” (like Freud was, he is a psychiater). The essence of his theory is that part of our brains is “animal wired”, best to be compared to that of a chimpanzee. And that this part of the brain responds 5 times faster to any situation than the human (more rational) part of our brains. The key is to manage this “chimp part”. If Chris Hoy, Bradley Wiggins and other top athletes benefitted from this model and its application, how could investors?

Both adherents to behavioural finance (11) as well as people like Dr. Steve Peters, come from very practical perspectives to the conclusion that self awareness in decision making is key. So, interesting enough, investors whose motive for investing is to make money work, are invited to take a journey in self awareness as well. Of course that is, if indeed they come to the conclusion that investing is not just a rational process. Readers can make up their own minds about that. In the next articles I will cover a range of biases investors are prone to.

Written by Frank R. van Lerven.
® Professional



(1): inspired by artist Antruejo,
(2),(3),(4),(6),(7),(8): Wikipedia
(5): Investopedia
(9): Jay Mooreland: How Biases influence our Investment decisions. Journal of Financial Planning
(10): Dr. Steve Peters: The Mind Management, Vermillion, London, 2011
(11): Doug Lennick in Moral Intelligence and the Value of Behavioral Advice. Journal of Financial Planning

Protect Your Assets – They’re After Them!

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It is a privilege to own assets. To most of the world they represent power; and one of the most important powers they endow on those who own them is freedom. Freedom to buy things, to go places, to treat yourself, to live in a better area, to give your children better schools, freedom to buy the best medical and health services and even freedom from some of the activities (like 8 – 10 hours’ work each day) which occupy most peoples’ time.

Few people, if they spoke honestly, would prefer not to have a comfortable cushion of wealth safely tucked away in addition to the funds to meet their daily needs. Some of these people will go to great lengths to grasp them from those who they think have them.

In this article I will outline some of the dangers or threats which wealth attracts – each of which I have either experienced or witnessed in 22 years as a personal international financial planner. I will also offer suggestions as to how to counter these threats.

1. Theft and burglary.

Traditionally this was focused on break-ins to private property. Alarm systems, fearsome dogs, together with supportive and observant neighbours and security patrols, tend to mitigate this threat. I grew up as a friend to one of the daughters of the de Rothschild family. I still remember a childrens’ party where the private beach venue was protected by visible patrols of countless security guards. This was the era of kidnapping, when no family of substance could have confidence that their children were safe.

Today the stories are more of credit card fraud, and of internet theft. No internet security expert will deny that threats do exist in online commercial transactions – even in ATM cash machines. A friend of mine in Oman told me only last month how the use of their credit card in France caused a fraudster to take regular withdrawals for several days, several times a day, from a variety of banks in Rumania. Apparently the fraudster can install a gismo into the card slot of the machine which copies all the card details; and a camera or person behind you in the queue can watch you type in your pin code.

My tips:

  • Make sure your physical property is appropriately protected, as above. As regards card and internet fraud:
  • Check how your bank will refund you should this happen. Leading international banks invest in highly sophisticated systems to protect their cards and cardholders – and to protect themselves against potential liability.
  • Be discreet inserting your PIN number!
  • A separate card for internet shopping, and / or for ATMs, is advisable – with tight credit limits.

2. Extortion – mild and extreme.

I find this, maybe curiously, to be the most threatening of the dangers addressed in this article. It increasingly arises in relation to people who have assets, or who are successful.

What form does this take? In one way or another, a threat is made which leaves the victim fearful: and money is demanded for the withdrawal of the threat.

The problem here is the following. Under the banner of freedom, our modern age supports instant open global communication. Through the media and the internet, this is available instantaneously, 24/7, at minimal or zero cost, all over the world. This is to be welcomed ! The issue is that, when it is abused, no satisfactory recourse is available to the victim who may have been wrongfully slandered, accused or destroyed through these media.

Try suing someone for internet defamation. Even in countries where legal process is relatively speedy, this is a gruelling experience.

  • The first obstacle you face is – what jurisdiction should you sue under?
  • Next you will find ‘burden of proof’ problems – anyone can express their opinion about you or your business and it may be impossible to prove that these are ill founded.
  • Then you will experience the cost: and defamation and libel are notoriously expensive to pursue through the legal process.

This ‘media extortion’ appears to be the most common contemporary form of extortion. Kidnapping, or threats of injury or worse, take more organization and skill and tend today to be confined to globally renowned figures with global scale wealth. People of my generation will remember the severing of John Paul Getty’s ear… this form of extortion is fortunately not usually applied to us lesser mortals.

My tips:

  • Counter publicity – maybe opening a website which carefully and undefensively counters or dismissing the allegations made elsewhere.
  • Positive marketing: maybe countering the negative vibes with positive: such as opening a website to promote the very person or business being attacked.
  • Search engine domination: so that anyone searching finds your own version of events rather than your defamer’s version. To sustain this requires constant attention – or paying someone else to sustain your site’s domination.

Above all else: don’t let it get you down. Stay angry. To give in emotionally is exactly what our adversary is hoping for. Keep pioneering your future ! And be grateful that you have better things to do than throw mud at other people !

3. Taxation !

This may seem irrelevant to people in Oman. But beware ! Assets such as real estate are subject to heavy taxes in most jurisdictions – including the UK and the US. Rental income is usually nowhere near as serious a cost as inheritance taxes; although fortunately solutions can be arranged if financial planning advice is sought at an early enough stage.

My tips:

  • Seek financial planning advice from a qualified financial planner or a professional tax advisor in the appropriate jurisdiction/s.
  • Do this as early as possible: and act on the advice without undue delay.

4. Adverse legal action.

Legal action against you does not mean that you are guilty of anything. But this can be hard to remember as you are thrown on the defensive to protect yourself. Anyone who has experienced a court case against a family member or friend will know how the sheer process can turn you emotionally inside out, and for months or years on end.

No wonder that this method is also used often by extortioners! The largest proportion of cases are settled out of court – and too often because the defendant simply wants out from the pressure it puts on him, his family and his associates.

Legal actions have been called “the games of the rich”. They are best avoided unless the budget available to carry them through is very large. In one case I know of, three civil cases were filed by the plaintiff, an ex partner of the defendents. They responded with three criminal cases and an additional 7 civil cases. Eventually it was the plaintiffs who were warn down, and a settlement was made. The biggest beneficiaries however were, as usual, the lawyers. The emotional fallout on both sides was enormous.

My tips:

Be vigilant with your ongoing relationships – business and otherwise. Do not underestimate the value of spending the time to talk through issues with colleagues, family members and associates.

These legal battles are usually the external sign of a breakdown of relationships, and there are usually one or more opportunities to restore them before it is too late.

5. Inactivity!

Assets require time. They also take management. Where someone manages your property, your business or your portfolio then they still need monitoring – and, from time to time, they need challenging. Laws change, taxes change, opportunities change – and, most importantly, you change. As your life moves forward your financial situation changes, as do your financial requirements: and it is of fundamental importance that as your life moves on your assets and investment strategies are adjusted accordingly.
So why not leave the assets in cash in a vault?

Because one of the greatest threats to your capital is inflation. With inflation at just 7.5% your R.O.1000 today will be able in 10 years’ time to buy goods worth only R.O. 500 today – its real value will halve. To stay still in its purchasing power, money has to be put to work earning more money!

My tips:

  • Allocate time to your assets on a regular basis.
  • Choose sound professional advisors on whom you feel you can truly depend. Be aware that this trust can take years to build.
  • Be aware that leaving your money idle without any plan to make it grow is not an advisable strategy.


It remains a joy and a privilege to own assets ! With them however come responsibilities. We are ‘stewards’ of our assets, caring for them on behalf of ourselves, our families, our friends, our communities and our planet. We must remain vigilant, and look objectively at the hazards on the road ahead. This demands that we be engaged – and take appropriate measures to anticipate and counter threats to their value. In many situations a trust or foundation or even a company can be a good protective vehicle, shielding key assets from any forms of attack on you or your business. These will be addressed in my next article in Oman Business Today.


The author is a fully qualified international financial planner, practising since 1984. He is an independent agent of ISGAM, a private Swiss asset management company which manages many of his clients’ assets.

Family Finances – Are Your Loved Ones Included?

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An international financial planner looks at how we tend to plan our family finances and finds that, like in so many areas here, changes are taking place in Oman…

Traditionally, in most societies the man of the family has been the caretaker of the family’s finances.

He has earned, or inherited, the family’s assets; he alone manages them; he alone has the information about them; and if / when he becomes incapacitated or dies, or when his son/s prove a degree of financial maturity, he starts to pass the information and the assets to his male heirs.

Today, in the west as well as in more traditional societies, this pattern is changing. Firstly, women are increasingly educated to the same standard as men. Their innate business and financial gifts become clear, their suitability to positions of responsibility and leadership is acknowledged and they gather experience in major positions in business and political life as well as in society.

The next step follows: women take an ever greater role in many families’ finances. I often find professionally that women in a couple relationship express no interest in their personal or family. Often a man’s spouse will decline to attend a financial planning meeting I hold with her husband. Increasingly however, women see this as an essential aspect of running their own lives and pioneering their own future. They increasingly earn their own savings, make their own investments and, in the western cultures, they even inherit a share of their parents’ estate equal in value to what their male siblings inherit.

Many psychologists consider that women and men have different but complementary skills in personal finance. Typically, they argue, women who have experience of taking care of the home, including household budgets, prove more diligent in balancing income and expenditure and use more grounded common sense in managing finances, investments and business.

Men, they argue, typically have different gifts – they are for example often more comfortable taking financial risks, tend to be more effective in ‘closing sales’, and maybe more naturally pioneer the drive forward. This has been referred to (by psychologist Maslow) as the ‘hunter gatherer’ role.

This is even affecting heirship customs, or estate planning. As a financial planner for higher net worth families more and more I hear the request that measures should be taken in good time to protect the spouse’s interests and to ensure her financial wellbeing when eventually the husband dies. In the west this is normal: US and UK law states that ( only after the state is satisfied that it has received the full inheritance tax payments ! ) the deceased’s wishes as expressed in his / her legal will are to be followed – and the vast majority of married peoples’ estates are primarily willed to their own spouse.

Meanwhile my experience of the children of our clients is that they could usually have been far better prepared to receive the wealth they will eventually receive. Childrens’ education usually does not extend to lessons in balancing income with expenditure, and at safeguarding savings whenever there’s a surplus. Even less does it include investment or wealth management. And less still does it extend to the protection of the assets against major dangers – the subject of my next article.

To the contrary, the comfort of their childhood lifestyle often stints their appetite for hard work, their interest in taking calculated business risks, and their ongoing striving to achieve. This omission on the part of the parents is not, in my experience, because the children are not interested. Rarely are my own children more attentive in listening to me than when I’m speaking of financial or business risks I’ve taken – and in particular of where I messed up and of how much it cost me!

This is an area where I believe we as parents could often give far more to our children than we do. So what is my message in this article ? It is that the dymamics of family finances are changing, and that this is happening throughout the Arab world including in Oman, as well as in the west. Women and particularly wives are requiring much more information and more of a role in deciding their family’s financial future. And for us parents: for our dreams for our children to come true, we need seriously to address some difficult questions.

  • How does a child who has been ‘born with a silver spoon’ become and remain motivated to
    earn and achieve ?
  • Should we or should we not hold back from being generous with our children if we can afford it – e.g. with the level of pocket money we give them, or with the sophistication and cost of the ‘toys’ we give them.
  • At what ages is it best for a child to start to be given some real financial responsibility – or is the answer “the later the better”?

In my work I see many unfortunate results of these issues not having been satisfactorily addressed at an early enough stage. I encourage you to do so – and to let your family benefit accordingly.


The author is a fully qualified international financial planner, practising since 1984. He is an independent agent of ISGAM, a private Swiss asset management company which manages many of his clients’ assets.